Final Product

Product:
Our concept is being stylish and practical which is suitable for every people and suitable for variety of occasions.

Price:
The price of our product is RM100. Part of our company's profit is contribute to the WWF, as a Corporate Social Responsibility (CSR).

Place:
Sell at Parkson which can easily found by the customers.

Promotion Strategies

Our promotion strategy is divided into three part which is more focus on the introduction of our product to the public and the growth of the product.

The first promotion will be start before the product is launch. Through the promotion, we hope to introduce our company to the public in order to increase the brand awareness. Besides, it also have the benefit of create curiosity in customers' mind. In order to match our environmental concept, we are not going to give brochures and fliers. The advertisement will print behind every receipt and also limited poster around the cashier counter. The picture below is the example of the advertisement.

After the first promotion, we will continue our second promotion by advertise on newspaper or magazines. This is important for our company to gain popularity among the public by introduce our product through the print media. Besides, we also can advertise our product through electronic media such as set up our own pages under the parkson official website. we also can promote our product through Facebook which consider as a successful media to promoting product in today world.

The last promotion will start at the same time with second promotion. The promotion strategy that we have choose is to encourage public involve in the recycle process. This is because we offer 20% discount to every customer that donate their old jean to our company.

company logo

Process [1] -- collect materials

we had collected the old jeans from the members. Jeans as the main materials of our product, we have to check the quality of the jeans that we collected. We also make sure that all the jeans collected is clean and hygiene because we hope to produce a high quality of environmental product to public.

Research on Parkson

Understanding of Parkson Holdings Berhad is important as our product will sold at the Parkson departmental stores to create a new 'green' business.






Through the research we had done, we found that Parkson usually sell the branding handbag, such as Gucci, Bornia and others. No any jeans bag can be found at Parkson.

sample of product

we had done a lots of researches on the design of different kinds of handmade jean bags. Below are the sample we had search from internet.

Introduction of Bahrain

Bahrain, a group of 33 islands, with an area of 770 square kilometers, is situated in the Arabian Gulf, off the east coast of Saudi Arabia.

Bahrain is a leading tourist destination in the Middle East. Visitors flock to its high-quality shopping, entertainment and sporting venues. The 26 kilometer Bahrain-Saudi causeway has made the island a leading destination amongst Gulf nationals. The global reach of Bahrain International Airport is now making tourists from across the world come and experience the 'Island of Golden Smiles".

Arabic is the official language, although English is widely understood and it is used by most businesses. Islam is the religion of Bahrain and is practiced by a large majority. Places of worship of other faiths exist in the country.

Introduction

Vision of Green Keeper
"Stay Fashionable by being Green"

The target Market

The targeted country in the Middle East region is Bahrain. We are producing handbags using jeans.

Green Keeper is currently joint venturing with Parkson Sdn Bhd and currently we are looking into the opportunities to invest our business in Bahrain and its Political, Economical, Social and Technological factors are considered.

The task has been delegated within the group members.

Group Leader: Ushallinni Pugunisparam
Secretary : Thien Mui Kee
Treasurer : Muhd. Zakwan
Researcher : Tham Lii Hwa & Liu Yin
Editor : Muhd. Zakwan & Ushallinni Pugunisparam

Business Concept
" Stay Fashionable by being Green"

Product: Jeans Bag
Materials Needed: Jeans, belt,cardboard,beads,thread.
Budget: RM 100



As our company vision is 'Stay fashionable by being green', we are currently discussing on how to produce an environmental product which is fashionable and to reduce the usage of leather in producing bags which is a common item in today's fashion world.