Promotion Strategies

Our promotion strategy is divided into three part which is more focus on the introduction of our product to the public and the growth of the product.

The first promotion will be start before the product is launch. Through the promotion, we hope to introduce our company to the public in order to increase the brand awareness. Besides, it also have the benefit of create curiosity in customers' mind. In order to match our environmental concept, we are not going to give brochures and fliers. The advertisement will print behind every receipt and also limited poster around the cashier counter. The picture below is the example of the advertisement.

After the first promotion, we will continue our second promotion by advertise on newspaper or magazines. This is important for our company to gain popularity among the public by introduce our product through the print media. Besides, we also can advertise our product through electronic media such as set up our own pages under the parkson official website. we also can promote our product through Facebook which consider as a successful media to promoting product in today world.

The last promotion will start at the same time with second promotion. The promotion strategy that we have choose is to encourage public involve in the recycle process. This is because we offer 20% discount to every customer that donate their old jean to our company.